Group Sales and Marketing Manager - London
Across GYM LOCATION clubs, with regular travel between sites
£40,000 to £45,000
About GYM LOCATION:
With five locations across Watford, Sutton, Bromley, Crawley and Eastbourne, GYM LOCATION is building a fitness experience designed for people who are serious about getting results - whatever their fitness goals or training style.
From extensive free-weight areas and squat racks to Hyrox, boxing, hot yoga, Pilates, personal training and 35+ classes a week, each club is packed with ways to train, challenge members and keep things fresh. Gyms are 24-hour access meaning members can train on their terms, around their lifestyle.
The Role:
We’re looking for a Group Sales and Marketing Manager to help grow GYM LOCATION across all our clubs.
Your job is to bring in more leads, turn more enquiries into memberships and help every club hit its monthly sales target. You’ll take ownership of the group’s marketing activity and work closely with the General Managers to make sure strong campaigns are backed up by strong sales processes.
This is a hands-on role for someone who enjoys creating campaigns, coaching teams and being accountable for results.
Main Responsibilities:
- Drive membership sales
- Own the group sales plan, with clear monthly targets and actions for each club.
- Track performance throughout the month and act quickly when a club falls behind.
- Improve the full sales journey, from first enquiry and follow-up to gym tour and joining.
- Make sure every lead is recorded, followed up promptly and given a clear next step.
- Create campaigns to win back former members, convert older leads and generate referrals.
- Lead marketing across the group
- Build and manage a marketing calendar covering offers, campaigns, events and local activity.
- Oversee social media, paid advertising, email and SMS campaigns.
- Create engaging content that shows off our clubs, members, teams and facilities.
- Keep Gym Location’s branding and messaging consistent across every channel.
- Keep website information, landing pages and online listings accurate and effective.
- Manage agreed marketing budgets, tracking which activity generates leads and paying members.
- Develop confident sales teams
- Coach General Managers and club teams on enquiries, follow-ups, tours, objections and closing sales.
- Set clear standards for lead response times and follow-up activity.
- Visit clubs regularly to review performance, support teams and spot opportunities.
- Share successful ideas and approaches across the group.
- Build a positive sales culture where teams understand their targets and take ownership of results.
- Build local awareness
- Develop partnerships with local businesses, employers and community groups.
- Organise open days, referral initiatives and promotional events.
- Support club improvements and launches with marketing that generates interest and visits.
- Measure results and improve performance
- Maintain a clear weekly report showing sales, leads, conversion rates and marketing spend by club.
- Track cost per lead and cost per new member to understand return on marketing spend.
- Work with club teams on renewals and retention campaigns to support overall membership growth.
- Test new ideas, review the results and put more effort into what works.
GYM LOCATION is about more than equipment and facilities. It's about creating an energetic, welcoming environment where people want to show up, work hard and become better - and where the team behind the scenes plays a huge part in making that happen.
With a growing multi-site business, a strong fitness offering and plenty of ambition, GYM LOCATION is an exciting place to build a career. If you're passionate about people, fitness and delivering an experience that stands out from the crowd, there's plenty of opportunity to make your mark here.
Please apply now!